Early in the design process for the NBL 20 uniforms we identified potential for the Sydney Kings uniform design to amplifies the ‘Kings’ part of their brand identity, and develop typography which would be fairly unique in the global sporting landscape.

Inspired by Sydney Harbour and Bondi Beach as Australia’s most famous postcard destinations.
One of the highlights of working with First Ever and the NBL to redesign their jerseys and uniform system for the NBL20 basketball season, was undertaking the City uniform concepts.