When Covid-19 hit, it caused the entire world to change how we live and work. It cause us to rethink how we approach and solve design problems. When previously lead times were afforded to test ideas and challege directions, in the grip of a global pandemic expediency becomes paramount, especially when the goal is to help those most exposed in a time of crisis.
Enter The Philly Pledge. A charity initiative started by Ben Simmons and his team, the goal was to create a one stop platform which funned donors to a selection of preferred charities who have the infrastructure to immediately and directly impact those in need.
Leveraging Ben’s platform combined with media, many other Philly natives and athletes, getting something up fast was key. Working quickly, juggling Philadelphia and Melbourne timezones, literally working at both ends of the clock, within 48 hours of our first phone call we had a logo and a basic website live for The Philly Pledge.
The success of The Philly Pledge meant we were able to expand the initiative to other cities, launching Detroit, Atlanta and Oakland in the following weeks, all linked to their own charities with direct ties to the communities.
