Flying the flag for Queensland’s capital.
Before starting the research for this project I had no idea what the Brisbane flag looked like. Turns out it is one of the most unique flags in Australia, with no tired visual ties colonial flags.
Theres a couple odd elements in it, hello pretzels, but the colour palette and patterning is so fresh and striking we had to try incorporate into a City jersey concept.
Throughout the process multiple wordmark variations were explored, from simple and robust modern sport, to fast with a bit of throwback edge, but the flag trim was a mainstay having it utilised in various combinations of type and base fabric colours.
While the flag colours are a perfect match for the teams brand identity, ultimately this was a little too close for what the club was looking for.
Wanting to offer something more unique in an alternate colour palette for the supporters who already own so many blue, yellow and white basketball jerseys, we eded up going down the route of the black and white Skyline uniforms. Check out the link below.
